Unveiling the Influence of Media Platforms on Cultivating Brand Loyalty for Federal Territories Islamic Religious Council (MAIWP), Putrajaya

Mastura Razali; Noraini Saro; Nurul’ain Mohd; Azri Bhari; Mohd Afandi Mat Rani; Nora Nordin; Mohamed Hamzani Mohamed Izzamudin; Mohamed Shamil Hizamie Mohamed Norhisham

doi:10.61707/fntwj673

Authors

Mastura Razali Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, Shah Alam, Selangor
Noraini Saro PhD Candidate, Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, Shah Alam, Selangor
Nurul’ain Mohd Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, Shah Alam, Selangor
Azri Bhari Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, Shah Alam, Selangor
Mohd Afandi Mat Rani Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA, Shah Alam, Selangor
Nora Nordin Faculty of Communication and Media Studies, Universiti Teknologi MARA, Shah Alam, Selangor
Mohamed Hamzani Mohamed Izzamudin Faculty of Communication and Media Studies, Universiti Teknologi MARA, Shah Alam, Selangor
Mohamed Shamil Hizamie Mohamed Norhisham Faculty of Communication and Media Studies, Universiti Teknologi MARA, Shah Alam, Selangor

DOI:

https://doi.org/10.61707/fntwj673

Keywords:

Media Platforms, Brand Loyalty, Brand Awareness, Brand Association, Brand Image, Brand Perceived Quality, MAIWP, Zakat Information

Abstract

This study examines the impact of brand awareness, brand association, brand image, and perceived quality on brand loyalty for MAIWP in disseminating zakat-related information. A questionnaire was administered to 200 respondents from the Muslim community in Putrajaya, and data were analyzed using descriptive and inferential statistics. Results indicate that brand awareness, association, image, and perceived quality significantly influence brand loyalty. Higher awareness and positive associations contribute to increased loyalty, while a positive brand image and perceived quality enhance loyalty. These findings offer valuable insights for MAIWP in developing effective media platforms to foster engagement, trust, and seamless information dissemination.